I miss the naïve charm of local ads (for local people) "after the movie why not drop in for a delicious Indian meal at.... just a five minute walk from this cinema"

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A good 50% of adverts at Cineworld in the UK now are for careers in the military!

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A few US chains have put a couple of extra ads after the trailers before the feature which seems truly egregious.

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Every Sheffield cinema goer of a certain age will remember the ‘Zing Vaa’ Chinese Restaurant, whether or not they ate there. Indeed, I wonder if its existence is affirmed more in collective film-memory than any other way. Yes, they made the ad on film. I remember it as very red.

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I used to ask when the film started, not the programme. I’m pretty sure one of my old local cinemas used to give both times on their ads. I could time it so got there for trailers and main feature.

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