My argument was simpler. He did a Nazi salute. I have German Jewish heritage. I left. And absolutely nothing I’ve seen about X since has told me I’ve made a mistake.

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Speaking purely personally, I do not see how I could argue I was using X for some "greater good" of advocacy when the main principles behind X these days are the a antithesis of basic rights, respect, freedoms and democracy. The ROI just doesn't pay off in making that particular devil's bargain. 4/

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The biggest driver for me wasn't Musk per se, although he is the figurehead of this. Funding from X is miniscule when looked at in terms of Musk's income. It is about projecting the idea that you can accept the most abhorrent actions and ideology just to benefit yourself. That's why I left 3/

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I had to weigh up not only the impact on my work, but also whether I was failing in the most basic area of advocacy, persuading people who may not already agree with you. X's algorithm drowns out that latter too much for that argument to be meaningful though. 2/

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Leaving X has had a significant impact on my work. Like it or not, it is a large platform and in advocacy areas that is important. Advocacy is about talking to people and persuading them. It is not just about talking to those who already agree with you. All that said, I do not regret leaving X. 1/

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