It's not "eventual" if you're using GAAP accounting -- it's always been the case that "costs required to deliver the product" must be in COGS (or "gross margin" more accurately). Internal dev is R&D; deliery is GM

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If you're not tracking it, your margin already knows.

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b2b saas founders will eventually treat AI inference like e-commerce treats shipping. not as “some technical cost.” as COGS. because if every new customer automatically makes your compute bill bigger... that’s not an engineering detail. that’s your business model. tracking it yet?

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b2b saas founders keep doing this: using the most expensive model for everything. reasoning? sure. hard coding? sure. basic extraction? seriously? using a Ferrari to deliver groceries is still stupid economics. are you routing models yet?

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your b2b SaaS customers don’t give a shit about your AI. they don’t want GPT. they don’t want agents. they don’t want “AI-powered.” they want the annoying task gone. if AI doesn’t save time or money, it’s just an expensive ✨ button. agree?

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