Hey Bluesky! Very nice to meet you! 😁 I'm here to make marketing science more accessible. I'm obsessed with making sense of things with a bias for action. Will also post about mental models, leadership and wellness. Look forward to being connected to you if that resonates!

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B2B marketers: Are we settling for forgettable ads? Research shows most B2B creative fails to capture real attention—the essential first step to awareness and sales. Explore how to make your brand memorable and drive growth through attention-first advertising. 🎯 lnkd.in/e4aczpiz #B2BMarketing

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Your brand's hard work could be inadvertently benefiting someone else. Buyers misattribute marketing assets & industry giants end up getting credit for others' work. This is an opportunity to make your brand's voice clearer in B2B. lnkd.in/euqS8vDM #B2BMarketing #Branding

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Behind the scenes at "LinkedIn Studios" 🎙️ Here's a glimpse into our recording session for our 2025 B2B Trends for the Contrarian Marketer. We're focused on the timeless principles you can build a business on. Find our other Contrarian B2B Trends here: lnkd.in/etYEzHqv #B2BMarketing #Marketing

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