Chad S. White
chadswhite.bsky.social
GVP of CRM Strategy at Zeta Global | 5x Author of "Email Marketing Rules" & ~4,000 posts on digital and email marketing | previously at Oracle, Litmus, Salesforce, ExactTarget | former journalist | Find my best stuff at EmailMarketingRules.com
👤 Joined on 26 July 2023
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- 26 Tem 2023, 22:03
🎉 Bluesky'e katıldı - İlk kullanıcı adı:
@chadswhite.bsky.social - 13 Kas 2023, 17:37
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I find the best things when I clean my office. I totally forgot I had these. A set of #EmailGeek magnets I picked up earlier this year at Deliverability Summit in Barcelona.
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Seasonality! Huge impact on keyword search volumes!
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Everybody thinks 'https://' stands for 'hypertext transfer protocol secure' but it actually stands for 'head to this place, sucka' followed by a colon and two laser sounds
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So true. This is worth not just one #slowRead, but multiple slow reads. That and setting asside a bunch of resources aside to fix the mess.
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Tested this in acquisition emails. Concise copy cut open rates by 15% but tripled conversions. Respecting time filters for buyers. Bloated creative nurtures browsers.
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