RIP to everyone’s favorite p<0.05 factory

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if someone wearing the streaming glasses speaks to you you can hold your nose and ask "can't you smell that?" and start wretching "I'm sorry, it smells so bad, I'm not going to have a conversation with someone who has shit themselves. Please get away from me, I'm going to be sick" etc etc

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Since AIO deployed in France (2026-07-22) I've set up a small report to follow the deployment for some clients. One interesting thing I don't remember seeing elsewhere: the renewal of the pool of keywords that display AIOs.

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I say this with nothing but love in my heart for the fatherland but can you imagine any other country looking at wildfires and thinking "quick, get a philosopher on the line"

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Without denigrating the engineers at Google, most SEOs come from hundreds of cycles of optimization where your whole job is to explain your website. Metas, schema, sitemaps Of COURSE we reach for that hammer when LLMs are a shaped LIKE a nail but it is a screw

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