Lewis Goldstein
lewisgoldstein.bsky.social
Fractional CMO | Fitness and Outdoor Enthusiast Exploring marketing, movement, and the great outdoors. Writing about what sparks my curiosity and what I’m learning along the way.
👤 Joined on 23 November 2024
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- 23 Kas 2024, 02:26
🎉 Bluesky'e katıldı - İlk kullanıcı adı:
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The best marketing doesn't feel like marketing at all.
Show PostMany companies still treat brand and direct response as rivals. They compete even though they amplify one another. Brand and direct response build each other up.
Show PostHere's what Google does: • They test just direct response advertising • They test with both brand and direct response advertising • They measure the difference in results when used together Google consistently sees better results when both are included.
Show PostShe said: "I've proven time and time again that when I layer in brand work, it drives greater performance across all the direct response and other work." It challenges how many businesses approach marketing.
Show PostWhat Google's CMO taught me about brand vs. performance. I came across a contrarian insight from Lorraine Twohill. It contradicts how most companies allocate their budgets.
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