Obie | Founder - ProteanDigital.io
protean-digital.bsky.social
🧑🏻💼Digital Marketing Agency 🚀Accelerating Small/Mid-sized Businesses 📈Using Enterprise strategies + insights 🎯Free Audit - See if you qualify💻 https://tinyurl.com/45t3cvrh
👤 Joined on 18 November 2025
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- 18 Kas 2025, 21:36
🎉 Bluesky'e katıldı - İlk kullanıcı adı:
@protean-digital.bsky.social
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Love this. We've seen similar patterns — PMax tends to overspend on branded terms if you're not careful.
Show PostLove this. PMax is powerful but the lack of transparency makes optimization a real challenge.
Show PostThe signal quality you feed PMax makes all the difference in performance.
Show PostHot take: most "bad data" isn't a tracking problem — it's a structure problem. I fixed my e-commerce campaigns' inputs by dismantling messy SKU-level campaigns and rebuilding around actual margin tiers. Conversion quality jumped 40% without touching bids.
Show PostMeta CPMs spiked 24–66% in Q4 2025. High CPM ≠ bad. Focus on: • CTR (creative quality) • CVR (offer & landing page) • Cost per acquisition Stop obsessing over CPM, it’s just one input. #ProteanDigital #MetaAds #PaidSocial #AdOptimization
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