“I already ‘knew’ it, but this article made me actually understand it.” Clear thinking encoded in clear writing gives a name and a shape to fuzzy experiences and feelings, making them being real and actionable. Exposition is a valuable contribution.

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Product managers should talk to customers all the time. Customer service actually does talk to customers all the time. How do they treat customers? Is this the main way that customers ever talk to you?

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Mechanic [sliding out from under Optimus Prime]: I think I see what the issue is. This truck is also a big guy somehow

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Tiny, petty annoyances of the modern age: Every time this line I'm on hold with gives the, "Thank you for waiting, please hold for the next available..." spiel, the hold music resets to the beginning and so this song never actually gets across the bridge.

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This is the case Marshall Brain's Manna made that got me into UBI 12 years ago.

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