A lot of startups begin because the founder was irked by some trivial thing, and decided to build an entire company rather than remain irked. Not "mission," not "change the world." Maybe “irked” is enough, but maybe that’s part of why so many fail? What do you think?

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no, bcuz their love is (almost) unconditional

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Today is a special day at @buffer.com - we just crossed $20M in ARR 🎉🚀 What makes it extra special, is that this is the second time we've reached this milestone. It's been a years-long whole-team effort to achieve the turnaround. Read my longer reflection: https://joel.is/posts/1734464838/

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The age of easy emotional engagement is over. We're all professional scrollers now, immune to the usual tricks and techniques. But maybe that's okay. Maybe now we can focus on building something more real, more sustainable, and ultimately more valuable than just another double-tap worthy moment.

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A sale isn't complete until the money is deposited into your bank account. There's plenty of time to celebrate after that happens. As @ShaanVP says, "birds fly, fish swim, and deals fall through." Wait until the cash is in hand. Then 🥳.

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