On the beach at Ettrick bay

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Update: Quick addendum to the historical timeline! Tuna Twist actually started its testing phase in Spring of 1975 in Kansas, and then Fall of 1975 in Florida, and also featured a bacon-flavored option. More widespread testing was launched in 1976, as I mentioned, by which point bacon was axed

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Despite all of this, Tuna Twist enjoyed a decent run on grocery shelves, likely due to being released during a time of significant inflation and rise in costs, meaning families were more likely to reach for a product like this, sacrificing taste and quality in the name of stretching a budget

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While all this was happening, independent market research groups were doing their own taste-testing, and results ranged from "mediocre" to "awful". Some reviewers did praise the economical and convenience factor, while most others noted a "funny taste", "green coloring" and "tough texture"

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Tuna Twist was then pulled from shelves in Los Angeles grocery stores, which is the only place it was being retailed, and nearly led to a public health crisis. However, Nabisco, despite acknowledging being flooded with complaint letters, assured health officials that their tests showed "no problem"

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