It's important to be clear about uncertainty in metrics, regardless of whether it's for SEO or anything else. And, it's critical to make room & set expectations for those you work with, that expressing uncertainty is a good thing. Thanks for the write-up, @bngsrc.bsky.social !

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The answer layer has gatekeepers. Spam detection. Safety filters. Intent classification. Trust checks. That’s why “great content” can still be invisible. How many intent types have you planned for, beyond the obvious three? duaneforresterdecodes.substack.com/p/the-classi...

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Been a busy week, so busy I barely clocked this one go out - www.searchenginejournal.com/what-the-lat... Thanks @shelleywalsh.bsky.social for the interview and the cracking write up too!

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wow @danpetrovitch.bsky.social mentioned in @markwilliamscook.com presentation @shelleywalsh.bsky.social @ulrikaviberg.bsky.social @duda.co www.youtube.com/watch?v=wYjT...

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Thank you @shelleywalsh.bsky.social and the SEJ for featuring me on their newsletter. Watch out for my new article right after Christmas. Straight to the "morale boosting" folder :)

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