duaneforrester.bsky.social
COO at LynxPulse, Past: SVP of Search, Indexr.ai, VP, Industry Insights @Yext SEO @MSN & Bing Webmaster Tools guy. Author: How To Make Money With Your Blog & Turn Clicks Into Customers. Guitar Builder.
👤 Joined on 20 April 2023
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@duaneforrester.bsky.socialTake a note. Since a long time, I stopped caring for rankings after second page. Since some recent time, I don't even feel to check beyond first page. I'm glad that my thought process is going in the right direction.
Show PostUsers are no longer sold by informing them about a product or service because an AI result has already provided that when they get to your site. Duane outlines how to decide what users now need from you when they arrive at your site regardless of how they got there
Show PostI strongly suggest reading this post it outlines user behaviour that explains why current AI Success KPIs were ill conceived in particular visibility metrics of citations & mentions. Bottom line is users don't use them & CONTENT EXPECTATIONS when they do arrive at sites have changed significantly!
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