Right, most likely they sent a normal looking email and their tool turned it into code on the way. Not on purpose. Ask them to resend as plain text and it should read fine.

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Before buying more tools, it helps to know which channel actually brought your first paying customers. It's usually one or two, and the rest of the spend can wait.

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Marketing is testing my wallet before it tests my product. 😭💸 The tools are getting pricier, but I’m still hoping the right experiments bring real customers. Fingers crossed 🤞 — just gotta keep an eye on ROI! #B2BMarketing #IndieHacker #BuildInPublic #StartupJourney #SoloFounder

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Sure. Fancy designed emails sometimes show up as raw code on the other side. Send plain text, short, with one link, and it looks normal in every inbox.

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Getting raw HTML back usually means their client choked on a heavy template. Plain text with one link tends to survive every inbox and reads more like a person wrote it anyway.

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