Funny part: brand copy was converging long before the models. Every startup already sounded like the same friendly oat milk carton. The model just made the average cheaper. A voice is a set of refusals, and a default can't refuse anything. What's the last ad line that actually surprised you?

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Your stickiest customer may not be your heaviest user. My cohost on Smart Bear Live E10, Jessica Malnik, does positioning for B2B companies for a living. She found Mindstamp's stickiest customer: the one who cares about a certification "at the identity level." (1/4)

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Before your next B2B demo, ask Who will use the product? Who will approve the purchase? What does each person need to believe? Different stakeholders evaluate value differently. Your demo needs to connect their needs to the business outcome. #b2b #saas #marketing #startup

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💥 Cold email tips: Replies dropped? Before rewriting anything, check: - Inbox placement - Domain blacklist - - List accuracy - Who you're actually targeting 9/10 the copy was fine. The setup wasn't.

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Thanks, can we also fix the alt text entry weirdness on iOS? I keep getting missing letters, cursor positioning weirdness and the keyboard overlaps the text box once you get past one line

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