C-shaped highways watch out

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all that slightly wacky but generally quite proactive and interesting 90s scholarly theory about the emptiness of the hyper-real hits hard when you watch a car manufacturer do a highly stylised demo stunt without any intent of producing the car, but simply to jack up stock prices

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like I know Coke has been selling vibes over soft drinks for decades, but that strategy shifts units, and I know that car manufacturers are central to any analysis of depth advertising, but this is advertising a pretend product, a literal shell, and even that doesn’t do anything actually useful

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i know that by sharing online i'm handing over a lot of research for free, and to AI scraping, but i don't want to miss out on the human interaction, and the joy it has brought.

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Just rereading this, not for the first time. Think it is safe to say that it has been the basis of my understanding of late antiquity in the west since I first read it and at the time was a real revalation. So thanks to @realhistoryguy.bsky.social for years of enjoyment and the resulting thinking.

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