If your brand has a sentiment problem, skip Reddit ads. Brittany Sager of Seer Interactive on my podcast AI Ads & Beyond: "Redditors are gonna light it up." ChatGPT ads carry the same risk. Seer Interactive published her takeaways: buff.ly/vwqLI9B

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Visitors from AI skip your homepage for comparison and product detail pages. That changes where your ads should point. Ross Djunisijevic on finding them in GA4 while the traffic is still under 1%. On my podcast AI Ads & Beyond, full vid buff.ly/gQDwqvr #ga4 #ppc

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Free AI answers run on investor money. That has an expiration date. Ross Djunisijevic predicts the answers themselves will become paid inventory, with the links inside the response. 💫 New on my podcast, AI Ads & Beyond. Full vid: buff.ly/gQDwqvr #aiads

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If you must run Reddit, turn on the platform’s “Sensitive content” filter in the campaign settings and add a custom exclusion list for subreddits that score low on brand-sentiment APIs. That alone blocks the most volatile communities while keeping the rest of the inventory.

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One of the hardest things to do as a marketer (well some) is both encourage team members to write and blog, while also not over investing your time and energy into posts with a low likelyhood to perform. How do you all balance this?

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