Out this week: THE FORGED #14. Fourteen down, one to go. Our sci-fi warrior women embark on their final assault on the throne, which I have nicknamed Operation: Trashheap. By @gregrucka.com @mikeshenderson.bsky.social @nolanwoodard.bsky.social @airy.bsky.social @alejandrobot.com and me.

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FWIW, I hear folks on heat pumps. Have two companies coming out for quotes this week, will report back on my level of financial distress.

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My hypothesis is that people are generally more predictable than they themselves would like to be, but less predictable than businesses would like them to be, and a lot of modern business is about building guiderails to increase that predictability ("personalisation" a big part of this)

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Re the last repost, one of the things that has stuck from my time in the behavioural science snake oil mines was an experiment where if people planned a week of movie viewing they would pick a mix of genres, some 'highbrow' etc but if they picked day to day it was all the same stuff

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Well, I've just discovered the genre called "Dungeon Synth"

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