Q5 The Matrix (1999) – How does the AV industry balance physical vs. digital realities in spaces like XR stages and virtual production? Are these spaces entering the Corporate, Higher Ed & Houses of Worship, not just TV/Movie Production? #AVinTheAm #AVtweeps

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Q4 Titanic (1997) – What are the biggest “icebergs” that sink AV business deals, and how can companies avoid them? What about project & install "icebergs"? #AVinTheAm #AVtweeps

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Q3 Minority Report (2002) "sort of" predicted gesture-based controls. How close are we to the mainstream adoption of touchless AV control systems? #AVinTheAM #AVtweeps

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Q2 Mad Max: Fury Road (2015) – What can the AV industry learn from high-energy, visually striking storytelling when crafting compelling marketing? #AVinTheAM #avtweeps

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2/2 - Ensure your team is comfortable in multiple platforms. For example: If you've only ever used a single control system, and suddenly there's an issue with that vendor, or the client won't use that vendor, you are physically unable to complete the job and have dug yourself into a hole. #AVintheAM

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