Factual accuracy isn't a comms strategy. In #FIRpodcast 531, @shelholtz.bsky.social & @nevillehobson.xyz discuss research suggesting that using familiar language can help accurate information compete with misinformation. But where's the line between persuasion and manipulation? bit.ly/4s82iPu

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AI was supposed to replace ghostwriters. Is AI slop increasing demand for human ones? In #FIRpodcast 530, @shelholtz.bsky.social & @nevillehobson.xyz ask: if the thinking is yours, does it matter whether a human or AI helped write the words? 🎧💻 www.firpodcastnetwork.com/fir-530-has-...

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#FIRpodcast 529 has two stories with one common thread – trust. @shelholtz.bsky.social & @nevillehobson.xyz discuss crisis communication as governance, and how fake AI-generated “experts” are slipping into mainstream media. Plus @danyork.bsky.social’s Tech Report. 🔗 bit.ly/4rz3yL3

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An audience pays attention. A community shares an interest. A fandom goes further: it becomes part of your identity. No wonder marketers want in. But can brands create and nurture fandom? @shelholtz.bsky.social and @nevillehobson.xyz explore the topic in #FIRpodcast 528 🎧💻 bit.ly/4x2OCpx

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"The AI made the decision, not us." You can delegate a task to AI. You cannot delegate accountability. In #FIRpodcast 527 with @nevillehobson.xyz & @shelholtz.bsky.social: AI hiring, Reddit, Meta, Neutrogena, employee influencers + @danyork.bsky.social tech report. 🎧💻 bit.ly/4xaPvxc

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