I've long disliked "Content" as used by Makers of Things to describe what they make + who they are. "Content" is a gormless word w/zero personality that's been weaponized by capitalism. It's a raygun erasing the person who makes something and devaluing their talent and skill & role in making it.

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I want to speak a bit more on this particular tool so I'll end with a video. This could apply to any efficiency you're offered in your creative process. They're not all bad, but if you don't question their effect on you or others, you might unintentionally find yourself somewhere you didn't intend.

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I can 'tell' the rules quickly. 'Teaching' rules takes longer and teaching is my purpose, not getting a click. I'm thankful for the time people spend with my videos, but if I have to sacrifice my purpose to get it, I don't want it. The click does not get me up in the morning - teaching games does.

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I am not saying these tools won't be effective. I'm confident they will be. My concern is that if your creative process is driven by the demands of algorithms, it eats at what brings you creative fulfillment. I already know I could get more clicks for my tutorials by just making them shorter but...

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p.s. when i say "not real issues" what i mean is that obviously racism is a real issue but whatever these chodes are angry about is not a real issue.

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