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Everything you missed in digital marketing, online ads, SEO, e-commerce, & social media. 📰 Newsletter https://TodayInDigital.com/newsletter 🎙️ Podcast https://TodayInDigital.com Editor/Host: @todmaffin.com Some links may provide us with affiliate revenue.

👤 Joined on 20 April 2023

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MaryanneConlin

maryanneconlin.bsky.social

10 January 2025 05:58

Wake-up call for #digital marketers A/B testing is a victim of #ScopeCreep –it was never intended to do more than test creative targeted to the same audience. Somewhere along the way, it became the substitute for any and all market research.

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