John Mueller

johnmu.com

19 August 2025 16:09

We have a bit about it at developers.google.com/search/docs/... - "Traffic from Discover is less predictable or dependable when compared to keyword-driven search visits. Given its serendipitous nature, you should consider traffic from Discover as supplemental to your keyword-driven search traffic."

John Mueller

johnmu.com

16 July 2025 08:05

That can happen. The web is dynamic and alive - our systems have to readjust these samples over time.

John Mueller

johnmu.com

15 July 2025 18:20

These reports are based on samples of what we know for your site, and sometimes the overall sample size for a site changes. That's not indicative of a problem. I'd focus on the samples with issues (in your case it looks fine), rather than the absolute counts.