Some argue web accessibility is super expensive and time-consuming. That's true if you wait till the end and have to rebuild the site. But if you consider accessibility from the beginning and your team knows what to do, then accessibility doesn't have be costly or time-consuming.

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First and foremost, alt text must always be informative and descriptive of the content in the image. It can have character and humor, but it still needs to be informative and descriptive. Alt text is not a place to add easter eggs or jokes for sighted users.

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The same photo could appear on three different pages and require different alt text for each instance. The alt text for an image can vary, depending on the context of the image, its role on the page, and the intended message.

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Joan Jett, Old Waldorf, San Francisco CA, , Feb 25 1981.

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Frustrated by inaction on the threat of cars on their street, the 1970s residents of Delft's Tuinstraat illicitly erected barriers to curb traffic. This act of rebellion became a global revolution—inventing the woonerf (“living street”): a common space for recreation, vegetation, and socialization.

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