The lightbulb moment gets the attention. What happens next creates the impact. That space between innovation and impact is where much of our work sits. Uptake Center moves evidence and innovation into action. NormativeAI integrates digital technology for policy and practice.

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Digital technology for breastfeeding? Too many innovations have undermined breastfeeding and the provision and use of human milk. It’s time to use tech to protect, promote and support breastfeeding. Where do you see opportunities and risks? #WBW2026 #Breastfeeding #DigitalHealth #AI

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Mothers should not have to protect breastfeeding alone. Protecting motherhood and childhood, and enabling breastfeeding, is first and foremost a government obligation. To mark #WBW2026, we illuminate Code of Marketing resources and opportunities to contribute. 🔗 www.facebook.com/share/p/1QZy...

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Protecting breastfeeding also means protecting small vulnerable newborns. This paper shows two pathways for human milk bank services that ensure both medical and religious safety in Islamic contexts. 📄 link.springer.com/article/10.1... #WBW2026 #Breastfeeding #MilkKinship #IntBreastfeedJ

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From the cost of not breastfeeding to the value and investment needed to enable it. For #WorldBreastfeedingWeek, we're sharing open access resources on the economics and financing of breastfeeding. 🔗 www.facebook.com/share/1GdGaw... #WBW2026 #Breastfeeding

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