There'll be multiple resellers, so e.g. row C is presumably assigned to some other company. (Or they may be company seats: one of the perks of paying for the Connection!) The seats which are *really* sold will typically be small groups.

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That's right. Block bookings are marked as unavailable on the venue's site, and everything else is unavailable on the reseller's site. There'll be multiple resellers so if e.g. row C is marked as unavailable on both the venue's site and on Fane's, it's probably assigned to someone else.

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When I started in touring theatre, there was no easy way to fihd how a show was selling in other venues - or in our own, if the box office wasn't open! This sometimes gave rise to a certain amount of bullshitting; which ended the moment online booking was introduced.

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Which means pretty much all the seats are still available?

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Or simply that technically the way of selling tickets in multiple places is to divvy seats up in advance, to avoid accidentally selling the same seat twice? It happens for gigs with say, Ticketmaster, See, and a venue's website all offering different seats.

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