I'm in my 40s and have lived in California my whole life. trust me when I say that In-N-Out has always had long lines. always. it's a genuinely decent, reasonably priced fast-food burger. that may not sound like much but when even a McD's meal is north of $10 now that's a big draw for people.

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We also did an episode with Kyoko Yamashita who worked on marketing Final Fantasy VII + other Square titles in that era. This one might be squarely for @maxdood.bsky.social, ahaha. The insights and concerns into marketing a JRPG in that time are super fascinating tho. www.youtube.com/watch?v=k-lP...

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On the first wave youtubers side, got me remembering old-ass channels like SuicidalDragon, Cactusback (FCW reuploader dude), and many others who at least did those sick move montages hmmmmm

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Could also throw in Ariel Halwani even while I think he was already covering MMA before that. I also have to imagine Ariel and Chris fall in the category of press who work for news outlets and all. WhatCulture is funny because they became their own promotion at one point.

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Nah the MBS buyout wasn't finalized til around 2022. By that point they already had Warden and GSL in the game.

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