Now it all makes sense

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The invincible airplane

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I’ve hated James Carville for decades, ever since he appeared as a ringer in a college debate on behalf of an out-of-control dean to punish and humiliate some older, non-traditional students who were in trouble for starting their own fraternity. Even more humiliating, Carville didn’t win the debate.

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Any media platform for a given user is going to be a mix of signal and noise but also a Secret Third Thing, stuff that seems like noise but turns out to be signal. Too much noise and you drop the platform. But no noise kills off the third thing too

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My hypothesis is that people are generally more predictable than they themselves would like to be, but less predictable than businesses would like them to be, and a lot of modern business is about building guiderails to increase that predictability ("personalisation" a big part of this)

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