It wasn't a paid partnership, her publicist hadn't sent a copy to that musician's agent, it was just a fluke where, you guessed it, someone on the musician's staff saw a post somewhere, thought the book looked interesting, read it, and recommended it to the boss. That's how the magic happens!

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Last year one of my friends was trying to figure out where a sudden spike in her sales had come from. It turned out that an extremely popular musician had mentioned she was reading her book. That set off a cascade of events that, among other things, resulted in a much bigger offer on her next book.

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Don't sell yourself short. You never know who the people you know know, especially on Al Gore's internet, where a random and wild happenstance can put something in front of someone who wouldn't have spotted it if if you hadn't said something about it.

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Obviously having an ~ infuencer ~ or other public figure mention your work, or having it show up on a shelf behind them in an appearance, can be literally life-changing. Sometimes that happens because a publicist lands a pitch...but it can also be because of recommendation networks.

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I cannot stress enough how helpful it is when you like a thing that someone created (like, say, a book they wrote) & you TELL PEOPLE ABOUT IT. Word of mouth can be an incredible tool, yes, even if you don't think you're a fancy influencer with an incredible following. Your recommendations go places!

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