Punch Graft UK
punchgraftuk.bsky.social
Marketing that actually works for small businesses. 💥 SEO | Content | Websites | Ads | CRM 📍 UK-based, globally sharp Big-agency skills. Small-business heart. 💌 info@punchgraft.co.uk 🌐 punchgraft.co.uk
👤 Joined on 04 June 2025
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- 04 Haz 2025, 08:11
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Zero-click AI answers are rising. Click-throughs are changing. You can either: a) Hope old SEO tactics hold up b) Optimize so AI actually uses your content in its response My latest blog walks through GEO and how to get started. www.b2the7.com/news-blog/ge... #SearchMarketing #GEO
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Step 4: Extract semantic terms Ran top 10 competitors through Surfer SEO for each collection. Pulled: NLP terms Google expects Semantic entities across top results Related phrases and concepts This shows what comprehensive content should cover for each keyword.
Show PostStep 3: Cluster keywords by intent Used a cluster tool or even ChatGPT to cluster all 2,000+ keywords. Got 40+ clusters based on search intent and semantic relationship. This showed which keywords belong on the same page vs needing separate pages.
Show PostProcess to replicate: 1. Pull declining collections from Search Console 2. Scrape keywords from Ahrefs + SEMrush 3. Cluster by intent by either the tool or chatgpt 4. Extract semantic terms from competitors (Surfer SEO) 5. Write content above and below product grid 6. Build internal linking silos
Show PostWhy this worked: ✧ Google ranks pages that comprehensively cover topics. ✧ Collection pages with just product listings lose to competitors with content. ✧ Semantic terms help Google understand depth of coverage. ✧ Internal linking shows page importance in site hierarchy.
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