mikeblumenthal.bsky.social
All local, all the time. Now at Near Media. Always from Olean, NY
👤 Joined on 11 July 2023
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@mikeblumenthal.bsky.social> brand is one ranking lever that a business has control over. - Indeed. And, it's the most influential ranking lever. I have seen businesses dominate top positions in Google Maps that don't have a website. It's purely on their brand's strength.
Show PostOne of the reasons for "the easily scaled stuff" ( IMO, killed by HCU) being even less effective at ranking is shared by most content and that is the saturation of LLM training data meaning LLMs have already ingested most facts and concepts on the web so Info Gain opportunities are in short supply
Show PostHappy to chat anytime, you know I love hanging with you guys.
Show PostThis was a fun conversation, and should be really informative for local businesses, too. I shared a lot of how Cari and I think and what we do to build her real estate brand online and around town.
Show Postlol and this is why Google doesn't have to worry about making a good search experience.
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