Two possibilities 1) the film looks compatible with the "vibe" from the recent example of the franchise, "Street Fighter 6", in a way that the He-Man film *didn't* look compatible with the vibe of the Netflix cartoon or "Princesses of Power" 2) absense of Jared Leto

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Alongside the FGC, I'd assume there's also cross-promotion to the pro-wrestling space. Cody Rhodes and Roman Reigns will mean WWE will promote the film and Hirooki Goto may draw fans of New Japan Rhodes in his first major film role may especially be a draw, as he's generally pretty good at mic work

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They did have a short lived CGI He-Man series for kids but it’s Netflix, they don’t promote anything so it died after 2 or 3 seasons

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Street Fighter is still relevant today because they keep making new Street Fighter games. He-Man isn't because the only new He-Man stuff is fancy toys for adults and animated series written by adults for adults.

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It really does feel like A LOT of people sincerely decided to take "When they go low, we go high!" - to me, obviously itself intended as a mocking put-down re: "We are above them, they don't even matter" - as a command to passivity instead of a view of effectiveness.

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