One City is I think is fundamentally representing the people who *want* to live in Vancouver, but can't afford too. Unfortunately, those people can't vote here. It's going to take a lot of thought and work to figure out how to overcome that. FWIW.

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How to overcome that? They certainly tried in their well-produced ads on YT. But to reword the old axiom: It is difficult to get a someone to understand something, when their [home value] depends on not understanding.

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They don't connect the dots that opposing density city-wide means the towers they think they're opposing becomes the City's only housing option. Etc. Or that density and infrastructure (transit, shops, restaurants, public spaces) that comes with it, adds value to their lives.

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5. Anecdotally from talking to friends and neighbours is that there a lot of incumbent homeowners who view themselves as left-wing, but express that via NIMBYism. Stick it to "big developers," etc. And, the elephant in the room, is they don't really want their home values to decrease.

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This brings us to One City, who I support (and will continue to). I think my takeaway is that it's going to take time, perhaps a lot of time, to build up name recognition. I also don't think "One City" is the best branding because, lets face it, municipal politics is a low-information environment...

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