Huh, weird seasons y'all have down under 🙃💜

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"User" is a neat catch-all word but is often misused for two things: We say "users" when we don't know who our users are more specifically. "Users will..." also implies ALL rather than SOME. It flattens a diverse user base into uniformity to make new pointless features seem appealing to managers.

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No, I think there IS something ✨magic✨ about in-person interactions, that builds trust soooo much faster & deeper than you can online. We evolved to build trust and bond this way -- face to face. It is full spectrum emotional transmission, whereas text is just a trickle. bsky.app/profile/jenn...

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Running an all-remote company is likely to require a different set of skills, instincts, vendors, managers, leaders, and possibly execs. It is not a change you can flip on overnight, or achieve by just trying harder. I'm sick of folks pretending there are no real down sides to all-remote work.

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But it's not the craziest idea. If you're a leader staring at data that says your people are less happy, less connected to each other, performing less well, and thinking of leaving the company ever since everyone went remote... Then RTO is basically "revert deploy to last known good state". 🤷

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