Colin Theriot
@colintheriot.bsky.social did:plc:zorbzk2jnec2mck7w7p7tszn
copywriter, consultant, mentor, manipulator - https://CultOfCopy.com | https://linktr.ee/colintheriot
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Colin Theriot (@colintheriot.bsky.social) ist seit 9 August 2023 auf Bluesky. Das Konto hat 139 Follower, folgt 136 Konten und hat 834 Posts veröffentlicht.
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By "can't live without it" you've crossed into loss aversion territory, the prospect is now imagining losing something they've mentally already possessed. The endowment effect kicks in before any money changes hands. That's why late-stage copy should shift from gain framing to loss framing.
Post anzeigeni am not a lawyer but an employee handbook should not, under any circumstances, contain the quote “no does not mean no”
Post anzeigencan’t believe someone who exudes personal warmth and depth of soul the way that mrbeast does would be implicated in harassment allegations
Post anzeigenI had lunch at a conference with a professor who teaches Art of War and Clausewitz. She said the same thing -- lots of basic stuff like "feed your army" and "pay your army." Because the failsons who got put in charge needed basic lessons like that.
Post anzeigenThe Art of War makes infinitely more sense if you treat it not as a sublime work of unfathomable wisdom, ever beyond your reach, but if you assume that every fourth or fifth sentence should be read with, "you dummy, you blithering damned idiot" appended to the end.
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