arthurchen.co
🎯 I Help Influencer Marketers Save 10+ Hours A Week By Automating Campaign Workflows. 🗓️ Book a Call: https://app.reclaim.ai/m/chatwithArthurChen/discovery-call - 📧 arthur@arthurchen.co 🌐 https://www.arthurchen.co
👤 Joined on 28 August 2023
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@arthurchen.bsky.social@arthurchen.bsky.social → @arthurchen.coA solid creative brief = smooth projects & standout campaigns! It aligns teams, clarifies goals, and sets the vibe for your vision. Skip the guesswork—start with a brief and watch the magic happen. ✍️✨ #creativebrief #marketingtips #agencylife #creativeagency #MarketingSky
Show PostYeah they needed to layer their campaigning. I feel like the best method is to have celebrities endorse last after the product has been properly flushed out with social media ads, micro-influencers, brand collabs, etc.
Show PostI remember that campaign. I felt like as a consumer that product was not something I needed. Nor did I see a visual that showed me a situation that the product would be awesome in. I love Snoop, but it just felt like another celebrity promo and nothing more.
Show PostOk yeah that definitely works. I've always thought that for something to act as currency, it needs some way to accumulate/bank, and brand being that to attention is an apt way of putting that
Show PostI'd argue that rather than attention, it's the concept of staying power (maybe brand?) as the new form of currency You can have all the attention in the world, but if it disappears 5 minutes later, so does all the power associated with it Staying power means you're in the mind after first exposure
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