My last "high-volume" keyword experiment got me 12 impressions and a lesson in humility. Low-volume, high-intent searches are where the real signal hides.

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Chris, a great conversation with John. His point that a comment is a silent conversation with everyone reading the thread is one every communications team should hear, and so is his case for trusting employees to speak in their own voices instead of reposting the company page.

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Same experience. Renting AI keeps you focused on the client problem instead of the tooling problem.

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Lucy's insights are so inspiring! Love her take on B2B growth. 😊

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It's an interesting phenomenon, a selfish "the train carriage is just an extension of my living room" mindset perhaps. I've no idea where it came from, and wasn't aware of it being a thing for years even after widespread mobile phone ownership came in.

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