YouTube’s search behavior mirrors Google more than social feeds—what’s your top discovery trigger so far?

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57%? That’s not curation, that’s a store layout. My Threads reach test shows surprise wins from odd post times.

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My A/B tests say video wins reach, but images get saved more—so I test hooks, not formats.

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My last video hit 2x the reach of the best image, but my audience stayed twice as long on the static post — engagement isn’t always the metric that pays off.

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The “form” part is just the finish line—the real work is what you put in front of it; I’ve seen teaser content double submit rates before any redesign.

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