"I am not a witch."

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Wait, he put that in his own ad? He's doing paid media that even mentions a story/subject that's just purely awful for him? How is he so bad at politics?

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Yeah, it usually gets expressed as “if you are explaining you are losing”, but your phrasing is better.

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If you're responding to the other campaign's framing, you're losing. This is one of the most fundamental axioms in politics.

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Not an ad you run if you’re feeling confident, I think.

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