I agree completely, and because they're focused on branding, their messages are always getting taken over by capitalist thought i.e. reading success as clicks, views, metrics, return on investment, etc.

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"Commodify your dissent" -slogan of the Baffler from the early 90s

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What was the line from Disco Elysium about capitalism always turning any criticism of itself into a marketing opportunity?

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constantly haunted by self-care being transformed from like, "we're going to try our best to stay healthy so we can better care for our communities so that we can all fight for our collective liberation" to individualist "treat yourself!!!!!" consumerist culture

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... unpleasant about the way people fixated on the most individualist possible understanding of it and expanded it to replace rather than serve a proper analytical framework. But I don't know how to stop people from inappropriately and uselessly overvaluing a particular tool like that.

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